State-owned news internet websites listed face challenges operation mode - Company

Recently, the central committee of the CCP about to deepen reform of the cultural procedure to promote socialist cultural development and prosperity of selected major matter choice points out: aid a amount of key element news blog to pace up development, assemble a batch of both at property and overseas and have a more powerful affect extensive world wide web blog and distinctive internet site, engage in a major industrial internet site development impact, the coaching of a batch of community information manufacturing and provider backbone business. State-owned news world wide web online sites detailed all over again paid notice.

It is noted, the launch of the government's ten property final yr state-owned detailed news online sites, which include men and women net, xinhua net, CCTV nets 3 central news web pages, and DongFangWang, northern nets, QianLongWang, public nets, zhejiang internet, sichuan internet and hua sheng 7 local key element household internet news online sites. But, one decades, the blog also no on the inventory advertise. On Oct 24, press reviews, the People's Daily, xinhua news agency and the central tv news online sites may perhaps be beneath the first of all detailed, regulators have been accepted.

Chinese people's college press, vice President of the faculty professor YuGuoMing informed China economical moments reporters, now the biggest community discourse is not official, and in your company world wide web blog, in contrast with industrial web pages, state-owned news internet site affect public feeling is comparatively reduced, the internet site active diploma and circulation price index difference, state-owned news world wide web online sites detailed state-owned news internet site is to fortify the discourse suitable.

An adviser ShenZheYan informed Chinese tradition sector researcher economical moments, state-owned news world wide web online sites detailed is a definite benefit. Earliest of all, the state-owned news blog has authority, the model of credibility 2nd, most state-owned news blog to believe the purpose of public feeling guideline and grasp the a great many authorities assets, so minor obstacles for examination and approval At long last, the present-day plan strongly aid tradition sector development, the news internet site via the convert of endorsing its detailed enterprises chance sector build quickly.

YuGuoMing feel, state-owned news world wide web blog can be via enhanced income supply detailed business, increasing the scale, way more key is, can gain from company partners, CanGuFang terminals, information, individuals DuoZhong assets.

Discover operation mode

"State-owned news blog lengthy-standing worries due to the press, the procedure qualities limited, and can't totally apply provider operation, make its financing, furthermore the lack of advertise limited operation go through, make its company model to a single, profit model not very clear." ShenZheYan Solutions, state-owned news world wide web online sites detailed, on the just one hand, will need to carry on the procedure reform, the company's operation, grow financing channel On the other hand, in order to fortify the promotion operation ability, profit model diversification, for instance, can assemble the digital authorities affairs and by celebration system for the authorities to offer you public companies and get a fee.

Compared with sina, netease, sohu, tencent four colossal portal industrial internet site, the company model of single state-owned news internet site when detailed beneath a great deal of pressure of competitiveness. In accordance to critical information, sina cash from Net marketing and advertising most, the fraction from mobile price-additional companies Netease most of the cash from the community game, and the operation of the E-mail and 163 126 mailbox Sohu income mostly by the model marketing and advertising, internet game, wireless price-additional 3 pieces And tencent fundamental operations encompass Net price-additional companies, mobile and price-additional communications companies and Net marketing and advertising.

ShenZheYan argues that, in the news blog in mainstream news and values has not distribute to swap the status, state-owned news internet site will be the authorities provider fantastic publicity system, via the authorities to offer you public companies and get a provider fee, also can with its regional critical information benefit, offer you the provider existence of critical information.

YuGuoMing says: "state-owned news blog benefit lies in the administrative assets and authorities assets benefit, the detailed will existing political benefit into advertise benefits and information benefit, will existing assets into advertise assets."