Social Media News Releases Explained

You've certainly heard the term "social media news release" in all the buzz about the new, social Net, but what does it mean? A social media news release is just like a traditional news release, except that it is also social media and Net 2. optimized. In short, this type of news release encourages interactivity, is quickly shared in the social Net, and contains a number of other Net 2. components.

Frequently, these additional components include:

* Multimedia items, such as downloadable pictures, PDF/DOC files, or audio/video files.
* A way for readers to comment straight on the news release content.
* An apparent and simple way for readers to bookmark the news release in social bookmarking web pages, or to share it by way of e-mail.
* Technorati tags and hyperlinks to objective-built del.icio.us pages.

If you or your small business produce on the net or e-mail press releases regularly, you will need to be utilizing social media news releases. Like every little thing else on the Web nowadays, there is an expectation that content will be interactive, quickly shared, and will offer you sources to equivalent specifics. If your news releases do not reside up to these expectations, your chances for major media coverage may very well be hurt. It really is fairly effortless to develop your own social media releases, or you can use a service like PRWeb. And, since a social media news release is just a traditional release with added components, you do not will need to modify your present format, just include some additional sections. These added components include:
Multimedia section: Here you will offer you a number of downloadable items, including PDF or Word documents, such as book excerpts, advanced reviews, white papers, brochures, and so on., and pictures, like author photographs, business executive photographs, book cover art, business logos. Also present any related podcasts and video clips in this section.

Technorati tag section: Use this section to list hyperlinks to Technorati pages that are tagged with a list of decent important terms related to your news release.

Social bookmarking section: In this section, present hyperlinks to any of your related objective-built del.icio.us pages. You could also present hyperlinks to related pages on Digg.com or any other social bookmarking and crowd-sourced news web pages.

Sharing and commenting: In addition to the sections listed above, you will need to also make it as simple as doable for your readers to share or bookmark your release in any number of techniques. Allowing guests to comment on your news release tends to make it actually interactive.

Social media section: If you do not have a social media newsroom to refer your readers to, you will need to take into account adding a section to your news release that lists where you have a presence in the social Net. Link to your profiles in places like MySpace, Facebook, Squidoo, Twitter, Flickr, YouTube, and so on.

Developing your news releases applying a blogging platform like WordPress tends to make it simple to incorporate the additional social media optimizing capabilities. Commenting is currently built in, and there are a number of decent plugins for adding Technorati tags to WordPress posts and for social bookmarking, amongst other capabilities.

Check out some social media news release examples here:
http://owenegertonnewsroom.com/?p=54
http://www.shiftcomm.com/Web20Releases/6102008.html
http://www.puresoapboxnewsroom.com/?p=13
http://www.hiddenlandsofnodnewsroom.com/hiddenlandsofnod/?p=33